Local marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy. For the business with multiple locations or the corporation seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates.
The following chart is a summary of each local marketing technique and we dive into each category in detail below.
Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a client’s website is properly and fully indexed by the major search engines that determine rankings, which involves submitting an XML sitemap to platforms like Google Webmaster.
We specialize in optimizing Google+ Local Business Pages, with appropriate images, video, description and other related factors that can get you in the top of search result and attract highly targeted customers to your business.
Divergent Marketing Group also creates client listings in numerous online business directories like Yelp! and Google+ Local to significantly boost a company’s local online presence. Our primary goal is to make every client’s company more visible and accessible and, despite the decline in popularity of the physical phone book, an online business directory is now the best method for achieving both of these objectives.
Local Pay per Click is the fastest way to attract ready to buy prospects to your local business and convert them in to recurring customers.
Local PPC Ads are only shown to people who are searching within a very Limited Geographic Area, mostly within 50 miles radios of your shop or office.
You only get high targeted traffic to your website, from people who are ready to buy right now. It’s damn effective, less expensive & gives positive results.
Your customers use social media, and you need to be there – interacting with them – to influence their purchase decisions. Social media marketing is the engine that pushes your brand to the right audience. We help you with all the technology that you need to find and interact with your customers. We help you choose channels and media platforms that are best suited for your audience.
We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.
Great web design and seo company! Divergent Marketing made my website and did internet marketing for me for the past 3 years and businesses is booming! Their seo consultants are great and they gave a lot of attention to our businesses. Definitely recommend them to anyone trying to grow their business.
The service provided here is outstanding, and the quality of work is spectacular! I asked them to help me design a logo for my non-profit. I had no idea how to describe what I wanted. I only told them that it just needs yarn and the name of my non-profit project. They basically read my mind and came up with a design that was adorable and very fitting! I would highly recommend working with Divergent Marketing!